Visions and missions are NOT the same – yet too often they’re used interchangeably. But this common mistake can derail your operations and reduce the likelihood of achieving your strategic goals.

If your vision is too long, employees will be confused on what really needs to be accomplished. A lengthy vision statement also tends to be convoluted and vague.

Perhaps Mark Twain said it best: “I didn’t have time to write you a short letter, so I wrote you a long one.”

In other words, shooting out a quick vision is ineffective. To craft a focused, concise, inspirational vision takes time — but it’s time well spent.

One thing that I’ve learned about crafting a vision is that “short” might just mean a one-word mantra: a powerful word full of connotative meaning that inspires the head and the heart to go forward to turn dreams into reality.

Let’s face it: we humans are unusual. We don’t feel inspired to do things “just because.” We become inspired, energized, and committed when we understand “why.”

In this 12-minute video, I’ll share some of my ideas – hope they help as we move (slowly) out of the pandemic and into creating the new normal.

© 2021 G. A. Puleo.  Dr. Geri Puleo, SPHR, is the President and CEO of Change Management Solutions, Inc., an eLearning and Coaching company focused on transforming the world of work by eradicating burnout.  To contact Dr. Puleo, please go to

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